Overview

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1.The online market for lip makeup is experiencingclustered productrapid growth, with overallGMV exceeding19 billionyuan.

2.Lip makeup sub-categoriesregistered numbers increased year-on-year compared to the previous period，Lip gloss/lip balm/lip glazecategories had the highest number of registrations, reaching nearly 10,000 items, and maintaining44.8%growth rate.

3.Textures with lower gloss are the most popular,moisturizingis a potential consumer need.

4.To meet the refined needs of different customer groups in different scenarios, lip makeup productscolor classificationis becoming increasingly refined.

5.Domestic Brandshave shown strong appeal among young consumers.

6.Lip makeup users' focus on lipstick products is onmakeup effect and feel、efficacy、scenarios。

 

朱唇皓齿娇春风，口脂面药生颜色。

 

Lip makeup has always played a“finishing touch”role in makeup, and the aesthetic implication of red lips and white teeth, a mouth like a vermilion, also permeates the bright and elegant pursuit of Eastern aesthetics. Today, the attention of new-era women to beauty and personal image is rapidly increasing with the continuous development of consumption capacity and aesthetic diversification,“self-indulgent consumption”has become a rigid need for more and more new-era women。In the vast“self-indulgent”market and numerous consumer goods, high-quality lip makeup products suitable for their own personality expression are even more popular with consumers, constantly creating sales records, making the entirelip makeup marketconstantly releasing new products and bestsellers,has become one of the most vibrant and potential makeup markets.

 

With the continuous expansion of the market,consumer demand is also showing more personalized and refined characteristics，lip makeup products are also beginning to break away from the selection of conventional colors, and the novelty, concept, texture, and efficacy of product colors have also become new opportunities in the lip makeup track. A touch of the lips is enough to stir up a huge wave, and this charm between the lips and teeth has already made major e-commerce platforms and brands ready to fight, each with their own unique tricks.

 

User said that based on social media data, from the user's perspective to understand the needs, a new《2023Online Lip Makeup Consumption Trend Insight》report, sales data focuses on Alibaba platform, collecting e-commerce data from Tmall, Taobao, JD.com and Douyin, and internet user reputation data basically covers all channels, starting from four dimensions: market, product, user, and Brand, to explore the development path of lip makeup.

 

 

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Clustered growth of lip makeup

Diversified competition among sub-categories

 

 

01

User said

“Dou”yin soars to the sky：

Rapid growth of all categories of lip makeup on Douyin

 

In recent13months, theonline lip makeup markethas experienced rapid clustered product growth,overallGMVexceeded190billion yuan。Different platforms also show different sales trends. Alibaba's e-commerce platforms, taking advantage of the two major promotional nodes of Double Eleven and Valentine's Day, pushed the sales of2022year10month,11month and2023year2month to a high level,Taobao Tmallin recent13months of lip makeup categoriesGMValso reached125.84billion yuanOnline channels maintain their strong position as the mainstay of sales. However,Douyin e-commerce platformas a rising star, inGMVoverall volume, alsoachieved25hundred million~100billion yuanin remarkable data. From the sales growth rate perspective, Douyin shows a“skyrocketing”positive trend. Moreover, there are clear differences in market share among different sub-categories of products.

 

 

From the transaction data of various platforms, the year-on-year growth of lip makeup sub-categories on Alibaba's platform shows a downward trend. In contrast, the year-on-year growth rate on the Douyin platform is increasing, indicating that the focus of lip makeup consumption is shifting from Alibaba to Douyin. On the Douyin platform,lip pencils/lip linershave a surprising year-on-year growth rate of342.03%，market share is growing rapidly;Lip gloss/lip gloss/lip glazeyear-on-year growth of136.96%Compared to this, such a growth rate seems somewhat gentle, highlighting the rapid sales growth of lip makeup on the Douyin platform.

 

In addition, among the lip makeup sub-categories on online platforms,lipstick/lipstickdominates the market share among the three major mainstream e-commerce platforms. Its dominance in sales is unmatched by other categories. Lipstick/lipstick accounts for78.89%of the lip makeup market on JD.com, andmore than 50% market shareon Alibaba and Douyin. Lip gloss/lip gloss/lip glaze, while showing significant growth in communication volume, has sales accounting fornearly 50%on Alibaba and Douyin platforms with information flow functions and attributes, but still slightly less than the traditional king, lipstick/lipstick. This shows that even on e-commerce platforms with social attributes, lipstick and lip glaze products are still more favored by consumers.

 

02

User said

“Detailed”Cultivation:

Lip gloss/lip gloss/Lip glaze surpasses lipstick/lipstick

 

 

With the continuous development of the market, consumer demand for product use has shown obvious differentiation in different scenarios and sub-fields. This more personalized and customized demand is also reflected in the number of registered sub-category products.

 

According to user monitoring, in recent years, the registration of lip makeup products has been very active.2023.07MATThe number of registered lip makeup sub-categories has increased year-on-year. Lip gloss/lip gloss/lip glaze has the highest number of registrations, nearly 10,000, and maintains year-on-year44.8%growth. Lipstick/lipstick registration numbers and growth rate have slowed slightly, but still maintain a steady growth trend.

 

In summary, in the past13months, the registration trends of various lip makeup sub-categories have been basically the same, showing an overall vigorous growth trend. Although in2023year1month, the absolute value of the number of registrations decreased to a certain extent, it rebounded the following month, and by3month, it has fully recovered and continued to rise.

 

03

User said

“Moisturizing”Dual Cultivation:

Gloss and moisturizing are characteristic demands

 

The texture of lip makeuphas a decisive impact on the gloss and moisturizing effect after use, which also affects its sales in the consumer market.Matte is the most popular texture of lip makeup among consumers,，2023.07MATaccounting for29.54%of the market share,soft matte texturemarket share27.68%This shows that lip makeup with a gentler and more subdued texture and weaker gloss is more favored by consumers. At the same time,2023.07MATmoisturizing texturesales shareyear-on-year growth rate reached49.87%This shows that with the“lip care and makeup-lasting”concept becoming popular, the demand for lip care products is gradually being released. Lip makeup products that can bring consumers better moisturizing and nourishing experience can better meet their deep consumption needs.

 

 

In addition,mirror-like and matte textureshave similar year-on-year growth rates,respectively15.1%And12.8%，However, the glossiness and moisturizing effects of the two textures differ greatly, which proves that they can meet the different scenario-based needs of consumers. The relationship between the two in the market has shifted from superficial competition to substantive complementarity, becoming partners in consumers' makeup bags. The satisfaction of scenario-based segmented needs is also driving product innovation in the lip makeup category. Currently, matte textures such as“Air feeling”、“Frost feeling”have been launched as scenario-based products, further satisfying increasingly diverse consumer needs.

 

 

Product Refinement

“Color Expert”And“Ballet Trend”

 

 

01

User said

Professional and novel lip makeup refinement journey

 

To meet the refined needs of different customer groups in different scenarios, lip makeup products are showing an increasingly refined development trend in color classification. New colors are dazzling, leaving consumers overwhelmed, and unconventional colors are increasingly used in lip makeup products.

 

 

For example,2022year9month,Perfect Diary launched“Wild Leopard Gold Brown Series”，The series is themed around the elegant, agile, and explosive wild leopard, showcasing its wild and charming allure.

 

Perfect Diary“Name Card Lip Yarn Wild Leopard Velvet Lip Glaze”，The appearance simulates the design of a wild leopard's body, instantly transporting you to the wild jungle. The tube body is engraved with story-telling color numbers, unfolding a scroll of the wild leopard's hunting desire. This product uses a leopard-like gold-brown color scheme, using a low-brightness environment with a high-saturation lip color, incorporating more brown tones to match Asian skin tones, creating a more harmonious visual makeup color, calling for a return to wildness, interpreting the high-quality urban wild beauty, transforming into an urban woman who comes and goes freely and strategizes, providing more possibilities for women's makeup styles. It also“A fiercely contested area”In creating the autumn and winter atmosphere, it cleverly incorporates personality tension.

 

 

GIRLCULTThe research and development and design of the products take a different approach, all revolving around“Grotesque, romantic, adventurous”These three brand keywords are developed to seize the vanguard lip makeup exhibition track. Its“Cyber Liaozhai Series”products create a brand-new sci-fi time-travel world: In the cyber world, there is a numberedCYBER-5311A beautiful bionic person hopes to obtain human emotional experience. She falls asleep while reading the story of “Liaozhai,” unexpectedly entering a familiar yet strange world in Liaozhai, thus embarking on a sci-fi fantasy journey.

 

 

GIRLCULTCyber Liaozhai Series Mirror Lip Glaze，follows the series concept for product creation. In addition to basic daily hydrating colors, it also launched a color-changing, dazzling color system full of avant-garde feeling and bizarre meaning:J80Flash Fox (Pink gold green color change),J76Pan Si Dong (Blue-purple polarized light, cyber liquid metal color),J75Flowing Firefly (Blue-green-purple color change),GIRLCULTThrough the product and users, a testing ground for the collision of cyber electronics and the new Chinese style of Liaozhai creative ideas and a new field of consumer personality expression are opened.

 

 

Kaleidoscope Lip Powder FrostThen“The product lives up to its name”，launched“Color coverage without dead angles”OfFull line28Color“Kaleidoscope style”product. Its different colors are carefully designed for different groups and usage scenarios, and corresponding scenario-based usage guides are provided. For example, nude colors are versatile and suitable for daily commuting; rose pink colors are closer to“Love white”people, becoming a favorite of olive skin, brightening and eye-catching; red colors ignore skin tone limitations, showing a unique posture; brown colors release a cool and sassy aura; individual colors stand out, unrestrained and flamboyant. Kaleidoscope hopes to help consumers release their personality and emotional expression through colors,Let“Lip color”Become“Spokesperson”，Achieving“Judging people by their color”effect.

 

However, at the same time, more abundant choices will correspondingly increase the learning and selection costs of consumers. Therefore, in order to achieve faster access to precise users, for different sub-fields of colors, major brands haveLaunched scenario-based color selection suggestions，ingeniously reconciling richness and ease of use, whileShaping“One-stop service expert”A friendly and professional image。

 

 

SinceINTO YOUSince its inception, the brand has specialized in color matching, starting from the makeup needs of different customers, and has attracted countless consumers through bold and classic color combinations. Today,INTO YOUBuilding on color development, clear color selection helps consumers more easily enter the world of color systems. Its star product, the Light Mist Lipstick Glaze, usesINTO YOUa uniquecolor systemINTONEwith clearnine color systemsallowing consumers to“find their perfect shade”ensuring that every color chosen is a true reflection of the woman's inner voice. Faster identification leads to more accurate expression. With each application, every consumer can create a truly suitable“second lip color”。

 

Another product,“Coconut Lip Gloss”is specially designed for“deep lip lines”、“and dark lip color”users, using a high-coverage, low-tack, lightweight polymer. With just a light swipe, it elegantly covers deep lip lines and dark lip colors, bringing consumers a unique“effortless beauty”Its another productINTO YOUBy segmenting product efficacy and color according to different needs, precise coverage of different customer groups has been achieved.。

 

 

COLORKEYWater-Sense Soft Mist Lip Glazeusesskin tone recommendationsto provide“versatile and suitable for all skin tones, highly recommended for yellow and black skin (can be applied without makeup), suitable for olive skin, and beautiful for fair skin”etc., simple and straightforward recommendation phrases to provide potential consumers with a purchase guide. It also provides lip base color judgment,summarizing five common lip base colors of Chinese womento help consumersmore intuitively judge and choose the lip color that suits them bestWhile improving consumer satisfaction, it truly achieves“self-understanding”and the quick pleasure of increased information.

 

02

User said

Fashionable and eye-catching“girlish”packaging art

 

inner and outer beautyare also necessary conditions for lip makeup products to become popular. The beautiful product packaging design allows products to stand out from the“efficacy involution”whirlpool, and can also more intuitively and effectively convey product selling points and brand tonality, quickly establishing a cognitive connection with consumers. And“ballet girl style packaging”has become one of the most popular packaging styles today.

 

 

Balletcorebecamepopular in 2023, and related topics on Xiaohongshu alone have nearly40 million views，The spread of "girlishness" is sweeping the public traffic pool of social media platforms. As ballet aesthetics sweep social media, lip makeup Brands have also joined the trend of ballet aesthetics, launching lipsticks and lip glazes with a gentle ballet girl style new packaging design, using this as a new "eye-catching point" and differentiated advantage to achieve rapid fan acquisition and breaking the circle for single products.

 

 

For example, Huazhixiao Swan Ballet Film-Forming Mirror Solid Lip Glaze uses a classic ballet dress design, inspired by“ballet skirts”combining the fishbone straps, lace trim and surrounding French relief designs of clothing to createclassic artistic aesthetics。

 

an elegant and beautiful appearance design, awakening consumers'“princess dreams”The fairy tale-like packaging design has aroused visual aesthetic consumption desires beyond product efficacy, enriching the level of consumer psychological satisfaction, and contributing to the rapid popularity of star products.

 

 

Perfect Diary Ballet Stiletto Lipstick also uses design inspiration fromballet aesthetics fashion stylePink textured leather collides with a rose gold body, interpreting elegance.“Stiletto”The clever metaphor allows the product genes originating from ballet to be heard and seen, and the concise and sharp appearance design expresses the agile beauty of modern urban women. With rich aesthetic expressions in packaging design,“Stiletto”it is increasingly appearing in the shopping lists of new-era urban women, becoming a symbol of modern simple and elegant life.

 

 

Domestic products becoming popularZGeneration

Makeup effects and makeup feel take the lead

 

 

01

User said

Domestic brands are very popular among young users

 

becameIn the age group distribution of lip makeup product usersdomestic brands have showna strong appeal among young consumer groupsAccording to user-said data monitoring, among the top ten lip makeup brands on the Xiaohongshu platformCore Focus GroupMostly agedless than34years old users，accounting forover 80% of total users across all brands。ButPINK BEAR、Dancing Miracle、AKF、Hualuoliya、INTO YOUTheseDomestic BrandsOf24users under the age ofDIOR、Saint Laurent、MAChave a higher proportion,The trend of younger users for domestic lip makeup brands is emerging.。

 

 

On the Douyin platform, a similar trend is also presented.Hualuoliya,PINK BEAR，Jiao Se,INTO YOUrepresenting Chinese brands, the age of Douyin interactive users isconcentrated in23years old and below, accounting for about 50%，among whichHualuoliyaBrand users are the most significantly younger, with the main interactive users aged18~23years old，reaching57.53%；and the entire30users underaccount for83.68%，occupying the absolute majority of voice. As for international brandsSaint Laurent,MACinteractive users aged18~23years oldaccount for onlyless than 30%。In recent years, domestic brands have not only focused on improving product efficacy in their development, but also directly addressed user needs in terms of appearance design. High-quality and exquisitely cute packaging designs are constantly emerging, becoming a key factor in attracting young consumers.

 

02

User said

Makeup effect, efficacy, and scenarios are highly focused on

 

For lip makeup users, regarding lipstick products,focus pointsmainly focus onmakeup effect, efficacy, and scenarios，while they are not sensitive to aspects such as smell, symptoms, and ingredients.

 

 

Among the three highly focused dimensions,makeup effect and feelthe degree of attention remained in the first place in the comparison of the two periods' volume,the volume accounts for more than20%。Users' demand for the makeup effect of lipstick products is concentrated on matte, frosted, velvet, and mirror-like finishes. Different visual effects, the freshness of personal image, and makeup needs in different scenarios have contributed to such a state of attention.

 

Efficacy and scenariosalso showed a certain degree of increase compared to the previous period, especially in terms of scenarios, the current volume proportion reached17%，year-on-year increase5%。Scenario needs are concentrated in“life scenarios”，and Valentine's Day, birthday,520etc.“festival scenarios”。

 

However, users' attention toproduct color and target grouphas decreased, especially inproduct color，the volume proportion year-on-yeardecreased by10%，which shows that in“an era of excessive colors”，the simple pursuit of repetitive addition and excessive development of colors is losing consumers' favor. Creating products with more scenario-specific makeup effects will become the mainstream in product research and development and promotion.

 

 

Top Ten Brands Competition

Elegance and professionalism go hand in hand

 

 

01

User said

Comparison of the strength of the top ten lip makeup brands

 

From the absolute value of the sales of each brand, international brandsSaint Laurent andMAC，domestic brandsINTO YOU、COLORKEY，Jiao Se,PINK BERAProduct Sales on Taobao Tmall and Douyin platforms have both exceeded 100 million, and the market share currently maintains a considerable scale. But2023year7month, all major brands experienced negative year-on-year growth. With changes in market and platform communication strategies, the overall sales trend of the top ten brands may fluctuate.

 

 

Among international brands,DIORIn recent11monthsDouyin Product Sales are less than1hundred million，which serves as a wake-up call for its brand marketing. On Douyin, which is increasingly becoming the main battlefield for lip makeup Product Sales,DIORFor such international big brands, the era of unchanging response to all changes has come to an end. Only by cultivating Douyin e-commerce platform specifically can they achieve integration with the platform's customer base and promote sustained growth in voice.

 

AndHualuoliyarelies on excellent product strength and effective marketing methods, achieving continuous growth in sales on Taobao Tmall and Douyin for nearly11months. Taobao Tmall2023year7month is evenyear-on-year growth of88%showing a good growth momentum and building a stable basic market base.AKFpays even more attention to promotion and publicity on the Douyin platform. Through excellent short video content and live operation, it has built an official Douyin account with112.2ten thousand fansachieving the convergence of content and transactions. The number of fans and transaction volume are continuously growing,monthly sales have exceeded1hundred millionthe mark.

 

02

User said

Saint Laurent:

9.6100 million sales, ranking first among the top ten brands

 

AndMAC、TF、DIORIn comparison,YSLcan be called a“newcomer”in the lipstick world. But in just a few years, it has carved a path out of numerous makeup brands, becoming a dark horse in the lipstick world. One of its secrets to success is its deep binding with“love”’s deep binding.

 

Love isYSLSaint Laurent Beauty's engravedDNAeternal propositionand always awakens people's expectations of beautiful emotions during the season of love.

 

 

2023In the yearYSLSaint Laurent launched520a limited edition seriessymbolizingfresh and vibrant magenta and timeless and stable blackbecomingYSLthe color message in the product packaging design. And ingeniously“heart lock”designmadeYSLSaint Laurent520the limited series stand out among the many“sweet and cool pink”high-definition products of the season, with its unique sense of ritual, highlighting its“in the name of love”strong appeal.

 

YSLOf“The power of money”is also vividly reflected in the market performance. Nearly11months, theYSLsales topped the top ten brandssales reached9.6billion yuan。520Three limited-edition star products were launched:“Star Three-Color” lipstick gift box, “Star Perfume Lipstick” gift box, and “Full FeelingALL IN” gift boxfurther boosted its2023year5Taobao Tmall sales in1.3billion yuansoaring to“making the overall market environment”lukewarm

 

beauty market feel a touch of passionate love.YSLOn the Douyin platform,2022year12the ingenious product packaging and brand concept have also yielded considerable results. SinceYSLmonthSaint Laurent Beauty's official flagship store has settled on Douyin e-commerce, sales have increased by437.12%520it can be said that it is very popular. The limited edition gift box, which is full of design and has a strong visual impact,5is more suitable for the content dissemination style of the Douyin platform, thus leading toa surge in sales in361.45%YSLcreating“Shining Time”。

 

03

User said

INTO YOU：

on social media e-commerce platforms.“First-launched dual-use cheek and lip”

 

INTO YOUlip mud11Focusing on lip products, in the past5.68billion yuanmonths, its lip makeup category has achieved2.5hundred millionsales on Taobao, and also achievedbillion yuanon the Douyin e-commerce platform./lip gloss/excellent sales,89%and lip gloss“lip glaze sales accounted for as high as”The first launch of“First-launched dual-use cheek and lip”mud texture

 

becameINTO YOUdual-use cheek and lip“has become a new force driving sales growth.”In the product matrix,matteeffectBy relying on1.23hundreds of millions in sales，becoming the sales champion among matrix products, closely followed by the air-feeling lip mud, which also, by relying on3771ten thousandin sales, became a popular best-selling item in the subdivided category.

 

 

The ability of the heroine lip mud to become“a market leader”，is not merely due to the matte effect’s“vase-like”makeup texture,rich“efficacy and function”，are also key factors in winning over consumers.INTO YOUIn addition to its cosmetic effects, the heroine lip mud containsCentella asiatica extract and arbutinetc., which can also achieve moisturizing, deep repair, and exfoliation. It can penetrate deep into the lip skin, repair damaged parts of the lips, reduce the appearance of lip lines, and make the lip skin healthier and more lustrous; the abrasive particles can effectively remove aging lip cuticle, promote blood circulation in the lips, and make the lip skin smoother and more delicate.

 

Moreover, the product's natural ingredients are mild and suitable for all types of people. While enjoying the high-quality texture of the product, you can also obtain a nourishing effect, hitting the current consumer's“emphasis on both beauty and health”consumption needs. 

 

 

became“Hydrating”In the product matrix,matte2022year10month to launch new productsOpen-cover series Cheers Lip GlazeAndItalian Espresso Lip Glaze，resulting in ariseof 95.69%in sales on the Douyin platform, respectively achieving3268ten thousandAnd814ten thousandsales, opening consumers’“colorful imagination”。

 

Its representative product, Cheers Lip Glaze, quickly forms a crystal-clear film after application. It is not only non-slip and non-overflowing, giving you a light lip feel, but also clear and highly shimmering in the light, creating a vibrant and dazzling atmosphere for happy gatherings.

 

This product has a total of5shades for consumers to choose from: the unconventionalOT01Frozen pear, the moistOT02Peach tip, the sweetOT03Watermelon, the coolOT04Awakening plum, the casualOT05Drunk coffee, matching different moods and themes, allowing consumers a high degree of freedom to choose their own“festive personality”。

 

 

Italian Espresso Lip Glazeuses color to outline lip shape, easily creating a deep, charming, and confident aura, setting off a wave of Italian modern color play. The Italian Espresso Lip Glazehas8shades，the shades are modeled after the same color scale as Italian extraction, ranging from light to dark, gradually deepening in a step-by-step progression. With its excellent color creativity, a single application to the lips can exude an extremely fashionable Italian elegance, showcasing the ultimate pure color.INTO YOUIt also invited the brand's lip makeup spokesperson, Ju Jingyi, to jointly interpret women's confidence“rich”colors, using color to interpret beauty, and using romance to express attitude.

 

 

In addition,INTO YOUit also launched“water-then-mist”In the product matrix,Of“water mist lip glaze”And“凝雾唇釉”，breaking through experience barriers in terms of texture. Both products have exceeded“ten million sales”on the Taobao Tmall platform, with sales reaching3258ten thousandAnd1209ten thousand。

 

INTO YOUIt has formed unique product advantages in color innovation and efficacy research and development, through“texture+color”product design formula，while creating a product that satisfies the“greatest common divisor”Of“matte”lip mud series products, and reaching the“least common multiple”Of“hydrating”lip glaze series products, satisfying the personalized lip makeup needs of various consumers in a multi-layered and three-dimensional way, making“self-indulgent consumption”every inch of space more full and plump, sparkling and cute.

 

04

User said

DIOR：

Using artistic works to convey the voice of modern women

 

International brandsDIORhave been eye-catching in marketing, highlighting the international style,using fashion and light and shadow to interweave and showcase the beauty of women, using artistic works to convey the voice of modern women.

 

 

On the occasion of the 25th Shanghai International Film Festival,VOGUE film "She" Vision Art Week's first day was the "Dior Red Romance" jointly held by VOGUE film and DIOR. DIOR's China Brand Ambassador and Makeup SpokespersonDilireba，China Brand AmbassadorYang CaiyuMany celebrities, media guests, and well-known bloggers gathered together, with the lip makeup of many artists completed using Diorific Rouge Blue Gold Lipstick. This exhibition not only involved fashion, perfume, and accessories, but also a variety of red element collections from the beauty sector. It also providedvirtual try-on interactionallowing guests to experience Diorific Rouge Blue Gold Lipstick.Through this exhibition, DIOR leveraged the influence of celebrities and bloggers for visual communication, and simultaneously drove traffic to its other product categories, effectively achieving user acquisition and repeat purchases.

 

 

Furthermore,DIOR also officially announced a collaboration with VOGUEfilm to jointly produce a short film "See," which features renowned actressJiang Shuying、Yang Caiyuand tells the story of a visually impaired girl who, with the help of a film narrator,"watches" a movie and also "sees" the world. She also helps the narrator enter her world, breaking down the tangible barriers between them and expressing mutual support and deep empathy between women. The film inspires the audience: Please look to the distance, because looking to the distance is looking at yourself. The short film premiered at the "Dior Red Romance" event, with actors and filmmakers participating in a screening as practitioners combining fashion and film culture.

 

 

"Dior Red Romance" contributed to the brand's beauty product interaction volume16.5%. Due to its rich expressive forms and storylines, microfilms are more attractive, watchable, and have greater dissemination power than ordinary advertising promotional videos. Brands can vividly and comprehensively showcase their products, brand stories, and brand concepts to consumers, bridging the gap with the general public, expanding potential customer bases, and effectively achieving the goal of attracting new target customers.

 

 

Lip makeup

“Personality release”Mission

 

 

Withthe continuous refinement of consumer needsAndand the continuous subdivision of product formsthe development of the lip makeup market has already entered the second half. In this more intense competition,simply relying on“color variety”to win consumers' favor is no longer enough. Consumers' understanding and expression of their lifestyles, and their pursuit of lip care and makeup lasting power, are what brands should focus on. Shifting the product perspective away from color itself,towards consumer psychological needs，combining the aesthetic expression and personality release of lip makeupwill allow the brand to remain a market darling in the next consumption stage.

 

Furthermore, with the rise of content dissemination and new e-commerce sales models such as Douyin e-commerce,communication channels between brands and consumers have changed significantly. Promotional content that better suits short videos and internet marketing, better reflects the brand and product connotation, and more scenario-based shopping guides to help users make choices will greatly influence the final sales results. Today's lip makeup market is fiercely competitive, and brands that have achieved glorious achievements in the past cannot afford to be complacent. They all need to actively participate, constantly maintaining innovation and market insight to achieve the development goal of maintaining existing volume and striving for incremental growth.

 

The newly released report from users states that《2023Online Lip Makeup Consumption Trend Insight》the report will analyze the lip makeup market insights and brand analysis, and forSaint Laurent, MAC, Dior, Yeast Color,INTO YOU、AKF、PINK BEAR、COLORKEYFloraloria, and Dancing Miracleand other brands, a comprehensive analysis and sorting out of the development trends of the lip makeup market, to help companies enhance their brand assets and brand value.