Overview

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1.The total retail sales of cosmetics reached3936hundreds of millions of yuan，maintaining strong growth resilience.

2.The market size of the functional skincare track will expand to2026year4180hundreds of millions of yuan。

3.Functional skincare registration20.67ten thousand，year-on-year growth3.2%，with positive growth in registrations for multiple core categories such as face cream.

4.The online popularity of functional skincare has increased year by year, with Estée Lauder's Platinum Black Truffle Essence driving market influence.

5.New classification of the functional skincare track:Two major matrices, six major tracks。

6.Four advanced tracks, each with its own strengths in registration markets, online sales markets, and online popularity.

7.Potential ingredients often have multiple functions, meeting multiple skin care needs.

8.OLAYFirst public release of collagen visualization technology/Oushimian Zhenbaiyin^TMProMaster4core technology.

9.Functional skincare products usher in"The era of technological aesthetics"。

 

 

 

Facial nourishing essence, moisturizing and nourishing is invaluable.From the universal pursuit of beauty to the aesthetic desire for delicate skin, the care of the skin is often placed first in skincare and beauty. Even today, when various factors such as social and consumer structures affect the decrease in per capita consumption expenditure nationwide,the total retail sales of cosmetics still reached3936hundreds of millions of yuan，maintaining strong growth resilience and becoming a consumer sector less affected by the downward trend. The pursuit of beauty and skincare has supported this vibrant market where new products and new demands meet, creating a dazzling"beauty market"。

 

However, today's fast-paced urban life, while distancing people from nature, has also taken away the natural skin barrier, and the increasingly faster pace of life and increasingly challenging natural environment have further stimulated people's demand for skincare products.More functional skincare products with natural and organic ingredients have become increasingly popular in the market，and the research and development of various functional skincare products are accumulating strength, waiting for the"silent spring rain"to descend.

 

UserSays integrates social media data to gain insights into user needs,newly launching the2023Year Functional Skincare Consumption Trend Insights report,Sales data focuses on the Alibaba platform, collecting e-commerce data from Tmall, Taobao, and JD.com. Internet user reputation data covers almost all channels, exploring the development trends of the functional skincare market from four dimensions: market, track, Brand, and product.

 

 

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Functional skincare market=Skincare market

The scale will reach4180hundreds of millions of yuan

 

01

UserSays

No efficacy, no skincare,

New standards for functional skincare

 

Since2021year,UserSays has been using7%-30%penetration rate，tothe development scale of the functional skincare marketto make predictions and judgments. However, with the continuous deepening of the understanding of new market formats, the UserSays Research Center has concluded that, whether from the macroscopic product forms of the skincare track, changes in sales channels, or the precipitation of user mentality, all changes have converged into one sentence——No efficacy, no skincare.

 

Therefore, UserSays has iterated the calculation model for the development scale of the functional skincare market, innovatively proposing"Functional skincare market=Skincare market"’sCombiningEuromonitorEuromonitor data and UserSays monitoring，functional skincare trackThe market size will be2026year4180hundreds of millions of yuan。This only limits the calculation range to the skincare market, while the other two major market segments"Makeup"and"Personal care"are also emphasizing efficacy, so the size of the efficacy market is likely to far exceed expectations,bringing greater"Shocking Efficacy"。

 

 

In terms of the performance of more specific category market scales, the sub-market segments in the two major categories of facial essence and lotion creams have not yet shown signs of saturation. Currently, domestic brands with huge potential still have considerable room for upgrading.Therefore, the potential of domestic products in categories such as essence and cream is clearly visibleGiven time, they will surely erupt.

 

Internet's disseminationalso largely reflects the future trends of the market. FromEfficacy Skin CareFrom the perspective of internet popularity,Since2021year,1.87billion has risen to2.49billion,2023Year-on-year growth reached23.7%. From the platform breakdown, Weibo has become"Efficacy Skin Care Loudspeaker"contributing the best voice dissemination effect across the network; Douyin has fully utilized the social media attributes of short videos, using short, fast-paced video content to help build a rapid communication bridge between users and products, contributing the leading amount of interaction; Xiaohongshu has played a strong role in planting grass, with balanced growth in voice and interaction, contributing a stable base of traffic.

 

Further Reading

 

Efficacy Skin Care over4000billion? Anti-aging and whitening are dual engines? Compound ingredients are the breakthrough?

 

02

UserSays

When one door closes, another opens,

Efficacy Skin Care Douyin e-commerce counter-cyclical growth

 

In terms of e-commerce sales channels,Efficacy skin care sales have also shown a new trend. Influenced by emerging e-commerce models represented by Douyin e-commerce, the performance of efficacy skin care in traditional e-commerce markets is slightly weak.2023H1Douyin's efficacy skin care market has seen year-on-year growth of close to50%，2022Year-on-year growth also reached53.3%. With the continuous improvement of the integration of social media attributes and e-commerce marketing genes, the Douyin market scale will still have great growth potential in the foreseeable future.

 

Unlike the rapid development of Douyin e-commerce,2023.06MATthe scale of the traditional e-commerce market for efficacy skin carealthough it has reached an astonishing2255hundreds of millions of yuan, it is difficult to hide its weak trend because itdecreased by6.6%year-on-year. Among them, Taobao Tmall dominates the market, with a market scale of1940billion yuan, accounting for79.7%; the market size of JD.com, which follows closely, is only458billion yuan, andGMVis declining, while2023.06MATsales reached3.44billion pieces, a year-on-year increase of2.3%. The ebb and flow clearly show thatJD.com's efficacy skin care market is gradually showing signs of lower prices,"low-priced signs"。

 

 

03

UserSays

A hundred flowers bloom,

Efficacy Skin Care Record Growth3.2%

 

Although the online sales performance of efficacy skin care shows certain weakness, it has not affected the enthusiasm and vitality of efficacy skin care registration, and even inmany core categories, there has been positive growth to varying degrees. According to data tracked by users,2023.06MATthe number of efficacy skin care registrations reached20.67ten thousand, achieving a year-on-year growth of3.2%的增长。

 

Among them,in category registrationTOP10among，seven finished product categories saw year-on-year growth in registration numbersThe number of cream registrations increased by14.83%year-on-year. However, relatively saturated tracks such as essences, masks, and eye care have seen a slight decrease in the number of registrations.Registered categoriesTOP10Market share reached93.2%，TOP5is68.6%This data shows that the efficacy skin care market will be more concentrated in registeredTOP10categories.

 

 

04

UserSays

Rising to prominence,

The Internet Popularity of Efficacy Skin Care Continues to Rise

 

In the current marketing environment, internet voice and popularity often have a crucial impact on product sales,"Efficacy Skin Care"has become a favorite of popular internet content. According to data monitoring from Youshushu, the popularity of efficacy skin care has been rising year by year. As mentioned earlier,2023-05MATInternet voice reached2.49billion, with a year-on-year growth rate of23.7%the amount of interaction reached93.1hundreds of millions, the data performance can be called"phenomenal"。

 

From a monthly perspective,recent13months，efficacy skincare has appeared a total of3times of monthly volume explosion, among which2022year7month isEstée Lauder launchedthenew Platinum Black Truffle Essence，with the help of key KOLs@Qian Ge_Bunnyachieved super-volume dissemination within the public domain, and the professional and innovative video promotion method triggered a craze of viewing and interaction across the Internet. The monthly voice of efficacy skincare increased by259.8%，achieving a super-level breakthrough.

 

 

In addition to using KOLs for promotion,2022year10month, with the help of the star effect of the high-quality communication idol Zhou Shen,IPSA茵芙纱自律水乳also achieved a rapid increase in online voice, with the interaction volume of a single Weibo post reaching302.7w。It can be seen that in terms of public domain voice, both stars and KOLs have brought excellent volume amplification effects to efficacy skincare.

 

 

Efficacy skincare track update

Potential ingredients are versatile

 

01

UserSays

New classification of the functional skincare track:

Two major matrices, six major tracks

 

According to the "Rules and Catalog of Classification of Cosmetics" issued by the National Medical Products Administration, the efficacy claims of cosmetics27items related to skincare10items. At the same time, combining the clinical efficacy and user voice of cosmetics, the User Say Research Center divides cosmeticsmain efficacy into2categories——basic efficacy and advanced efficacy.

 

Among them,Basic efficacyis classified as moisturizing and sun protection,advanced efficacy isdivided into four quadrants, including anti-aging, whitening and brightening, anti-allergic repair, and acne removal. The above six subdivisions are the six major tracks of efficacy skincare subdivision.

 

 

02

UserSays

Four major advanced tracks,

staged"a showdown"

 

The four major advanced efficacy tracks of acne removal, whitening and brightening, anti-aging, and anti-allergic repair have their own strengths in the registered market, online sales market, and internet popularity.

 

 

First,the anti-allergic repair trackis a multi-dimensional giant track, taking the lead in the Alibaba and JD.com market & online voice, becoming a"popular item"existence, achieving steady growth in the sales market and internet voice. The registered volume has maintained a139.6%growth rate, with great potential to further become a unicorn in the track.

 

Andthe anti-aging trackfollowed closely behind, with a high proportion in the Alibaba and JD.com market & online voice, and a significant growth rate, far exceeding the growth rate of other tracks. Its Alibaba and JD.com market growth rate reached6.5%，the voice growth rate reached33.7%，and the number of registrations even exceeded anti-allergic repair, ranking first. This also means that more anti-aging products will Enter the efficacy skincare market in the future.

 

Acne removalThe year-on-year growth of online voice is second only to the anti-aging track, reaching25.8%。The proportion of the Alibaba and JD.com market is low, but the number of registrations is still considerable, showing strong market demand and growth potential.

 

Whitening and brightening trackis in2023.06MAT，the year-on-year growth of the number of registrations was8.4%，but the volume is relatively small, which to some extent restricts the growth of this track. The year-on-year fluctuation of Alibaba and JD.com & online voice is less than10%。

 

In general, the anti-allergic repair and anti-aging tracks showed"multi-dimensional prominence"characteristics, while the acne removal and whitening and brightening tracks showed better volume resilience.

 

Further Reading

 

Sensitive skin compound growth165%？Sensitive and oily skin track frequently produces explosive products？|2023Sensitive skin cream report

Acne skin care: Cream explosion? Impacting the high-end? Acid-free acne removal?｜2023Acne skin care report

 

03

UserSays

Advanced potential ingredients,

even make"everyone satisfied"

 

From the data of registration growth, the potential ingredients of advanced efficacy can often bring multiple efficacies, meeting the needs of multiple skin care efficacies, therefore"Compound"An important commonality of potential ingredients。

 

Such asFibronectinIt can achieve multiple effects such as anti-allergic repair and anti-aging from the biological skin bottom-up logic. Its registration growth rate in the anti-aging track is52.2%Also such asLeontopodium alpinum flower/Leaf extractIt has anti-aging, antibacterial and anti-inflammatory, freckle-removing and whitening effects. It plays an all-around role in gentle whitening and anti-aging repair in freckle-removing and whitening cosmetics.

 

Similar cases includePaeonia suffruticosa root bark extract、Opuntia ficus-indicaetc., they can both meet the anti-aging, and can also play a variety of functions such as antibacterial and anti-inflammatory ingredients.

 

 

From the perspective of voice data, its potential ingredients are also"Compound"Core:EctoinAmong the four advanced efficacy potential ingredientsTOP10Are all on the list,VitaminC(and its derivatives)Both anti-aging and whitening brightening tracks have a place.

 

04

UserSays

Compound efficacy, multi-dimensional harmony:

The wonderful use of efficacy skin care potential ingredients

 

Among the many well-performing efficacy skin care potential ingredients,Fibronectin has a good performance in the compound needs of anti-allergic repair and anti-agingThe reason for this effect is inextricably linked to its constituent components.

 

FibronectinIt is a high-molecular-weight glycoprotein widely present in tissues and tissue fluids, formed by two subunits cross-linked byCTerminal disulfide bonds, each subunit has a molecular weight of220~250kDaEach subunit is composed of multiple functional domains, which can bind to fibronectin, heparin, collagen,DNAAnd cell surface receptors, etc.

 

Because of its special component structure, it can be used as a matrix for cell growth, accelerate cell migration, promote metabolism and accelerate cell growth. This achieves the effect of strengthening the stratum corneum and improving the resistance of the stratum corneum. AndFNAndTLymphocytes bind to stimulateTCell proliferation and differentiation, which can further enhance skin immunity and promote cell immune regulation. Not only that, it can also stimulate cells to produce collagen, hyaluronic acid and other nutrients, ultimately achieving"One ingredient, multi-dimensional effect"effect.

 

After market and technological adjustments and screening,Based on fibronectin, combined with collagenIt has producedNovtriproHumanized collagenMX、Double collagen+MatrixHA、3%Patent recombinationIIIType I collagen+Fibronectin derivative technologyIt also has a better performance in synergistic enhancement and promoting skin strengthening and repair, related products includeZhenyan、Miber、CKaAll have good product efficacy and market response.

 

 

Not only that, born in the extremely cold AlpsLeontopodium alpinum flower/LeafIts extract also has a good performance in the compound efficacy of anti-aging, antibacterial and anti-inflammatory, and freckle-removing and whitening.

 

Leontopodium alpinum flower/Leaf extractIt has an inhibitory effect on elastase activity and a promoting effect on the production of endothelial protein, so it can slow down the degradation of elastin and thus maintain skin elasticity, so it has a good performance in anti-wrinkle cosmetics; in addition, it has a certain inhibitory effect on some bacteria, and its antibacterial and anti-inflammatory function also has a good product application effect. At the same time, it can reduce free radicals, antioxidant effect, making the skin more fair and bright.

 

Based on the characteristics of Leontopodium alpinum flower/Leaf extract, its compound components are produced,Double extraction technology、Dilution selectionαEdelweissandSubcutaneous bandage+Skin surface armor technology applicationInClarins'sDouble Extract Rejuvenating Essence Lotion、Helena Rubinstein's Highlighting Bottle、Gu Yu's Snow Velvet Truffle Water and MilkIn the meantime, it can resist sensitivity externally and strengthen the skin internally, ultimately restoring healthy skin.

 

Two major potential ingredient representatives, revealing"One-to-many"The ingredient and technological foundation achieved, also reveals the huge potential for future research and development of potential ingredients.

 

 

Further Reading

 

The Year of Biological Skin Care? Anti-aging darling peptide! All-around efficacy skin care?

 

 

A New Story:

Old Brand's"Efficacy Skin Care"New Story

 

01

UserSays

OLAYFirst public release of collagen visualization technology

 

OLAYOlayis a world-renowned skincare Brand of Procter & Gamble, and also the largest skincare Brand in China. This Brand, founded by chemist Graham·Wulf in the50era, has now become a"professional skincare expert"。

 

OLAYIt also keeps pace with the development and changes of the times, constantly improving and upgrading itself, always maintaining the image in people's minds"Beauty Pioneer"It truly listens to women's needs, backed by global high-tech skincare research and development technology, constantly innovating, allowing"Surprise starts with the skin"。

 

 

As a"means of creating surprises"In2023year7month'sWCD，OLAYA collagen visualization technology was publicly unveiled for the first time，Verified"Signal peptide"The anti-aging efficacy of。OLAYIn cooperation with the Bioimaging Center of Durham University, UK, using nanofluorescence technology, the entire process of signal peptide activating collagen signals, generating collagen bodies, and then transporting bodies to synthesize collagen fibers is presented under an electron microscope. Based on this research,OLAYThe formula was upgraded for the star product,Launched a new product"Signal Cream"。

 

Through Brand user mind building and rapid iteration of product technology, allowingOLAYThe position in the skincare Brand is becoming more and more stable. In the new market environment, the Brand volume is transformed into an adaptive advantage, minimizing the impact of Brand inertia on product power and user trust in the volatile market, achieving the effect of superimposed empowerment, and achieving multi-dimensional transmission of the Brand and product marketing goals.

 

02

UserSays

Osman Precious White Factor^TMPro：

Master4Core Technology

 

As a pioneer in the field of pearl skincare research, since1967year, Osman has been dedicated to researching skincare technology. In the field of pearl skincare,Osman has always used its strength"to speak"。

 

In the past decade, Osman has usedfour core technologies：Pearl polypeptide purification technology、Submicron powder technology、Pearl fermentation technology、Pearl and skincare product compounding technologyBreaking through the traditional whitening predicament, and on this basis, many products with significant efficacy have been developed, which have been widely praised by the market.

 

 

For example,2022year, Osman, relying on its self-developed innovative ingredientsPrecious White Factor^TMProand pearl yeast extracthas set off a new wave of pearl skincare in the beauty circle;2023year2month, Osman, aiming at market demand and user pain points, launched theOsman Pearl Moisturizing Repair SeriesDeeply digging into the skin mechanism,Hydration+Repairing bothFundamentally solves the problem of skin dehydration, thereby creating“OSMHydration3.0Era"。

 

As a"technology pioneer"in the whitening and brightening track,"plays with pearls"The four core technologies make its profound technological barriers shine with a pearly luster.

 

 

Efficacy skincare products

"The era of technological aesthetics"

 

01

UserSays

Anti-aging track:

OLAY “Signal Cream"Super Red Bottle Cream

 

Inspired byThermage'sOLAY"Signal Cream"Super Red Bottle CreamisOLAYin collaboration with Harvard Medical School professorAlexa KimballThrough joint research and development, they discovered that radio frequency beauty treatments primarily activate the skin's self-repair signals through heat energy, thereby improving skin condition and achieving anti-aging effects.

 

In more in-depth research, it was further discovered that among numerousrepair signals,NRF2this repair signalis considered"the master switch for youthful skin."Therefore, the research team focused on gently activatingNRF2repair signalsas their research objective. Using a short-pulse extraction technique, they successfully developed"Super Repair Peptide"achieving anti-aging, firming, lifting, and moisturizing effects.

 

From"Super Repair Peptide"a detailed look at its composition, it is a unique combination of four types of signal peptides: two, three, four, and five.Tripeptide-3,Palmitoyl Pentapeptide-4promotes collagen regeneration, making the skin plumper.Palmitoyl Dipeptide-7and Acetyl Tetrapeptide-11in addition to promoting collagen regeneration, also make the skin firmer and more elastic.

 

 

Therefore, this combination of Super Repair Peptides has excellent anti-aging effects, making the skin firm and elastic. In vitro studies have also found that4these peptides synergistically enhance each other, which can6XactivateNRF2repair signals4.6Xthe promotion of collagen production.

 

The addition ofNiacinamidealso allows it to achieve excellent repair effects, showing remarkable performance in anti-aging. Furthermore, the addition of White Truffle extract significantly enhances the product's antioxidant function and repair ability.

 

The moisturizing effect is achieved throughpolyols, isohexadecane, and siliconeThe Super Red Bottle product has a creamy, rich texture, feeling moist and smooth. It spreads easily on the skin without feeling sticky or oily, leaving a nourishing and moisturizing sensation that reflects its efficacy.

 

Its comprehensive efficacy, coupled with advanced technological barriers and a well-established Brand image, has madeOLAY'sSignal Cream"Super Red Bottle a star product in the anti-aging market, receiving positive market feedback.

 

02

UserSays

Anti-irritation and Repair Track:

La Roche-PosayVSDr. Althea

 

In the anti-irritation and repair trackface masks have become the mainstream product form for consumers, andLa Roche-Posay, with itsB5product seriesdirectly secured the top two spots on the best-selling charts,Dr. Althea's probiotic mask2.0also secured18.8tens of thousands in sales, ranking third on the best-selling list, thanks to its excellent performance in soothing redness and moisturizing.

 

First, La Roche-Posay's"skin repair"B5 PROmask, has already established a vertically specialized image among sensitive skin consumers. Its excellent anti-irritation and repair capabilities have translated from technical labels into Brand recognition.As a pure water-based mask, its main components are

 

polyolshyaluronic acid+forming the basis for moisturizing and hydrating. The soothing and repairing function is achieved throughmadecassosideandpanthenolThe former has a calming, soothing, neuroprotective effect, and repairs skin damage, while the latter has excellent moisturizing effects, improving the hydration of the stratum corneum, reducing transepidermal water loss, and maintaining skin softness and elasticity. It also helps promote healing and repair the skin barrier.B5In addition,

 

allantoin, madecassoside, rice peptides, and centella asiatica extractB5further enhance its long-lasting moisturizing, redness-soothing, and barrier-strengthening effects. ItsB5+B5 BOOSTERhigh-efficiency synergistic repair effectmicrometer-level fine fiber mask cloth with full cross-weavingpanthenolbetter carries the essence, allowing the ingredient efficacy to be fully released.Similarly,

 

 

product strengthDr. Althea's probiotic mask2.0的产品力It is also built upon technological stacks and insights into the characteristics of different skin types. Its effective ingredients includeoat beta-glucan, centella asiatica extract, panthenol, hyaluronic acidandRuijingyanWith its rich and effective ingredients, it supports the product's efficacy in moisturizing, repairing the skin barrier, and soothing redness.

 

Aier Boshi utilizesproprietary probiotic balance formula technologyThe ultimate formula and ultimate ingredients work together to improve skin microflora diversity to alleviate the instability of skin microecology. The uniquely patented banana velvet mask also features"a second-skin-like"skin-friendly experience. While providing a good user experience, it firmly locks in the essence, without reverse water absorption, adding a touch of natural and comfortable enjoyment to skincare.

 

 

03

UserSays

Whitening and Brightening Track:

Ouzhiman's new Zhenbaiyin Essence

 

Zhenbaiyin Essence is"luminous and radiant"Ouzhiman's latest"scientific whitening trump card"It combines mildness and highly effective whitening characteristics, making it"a leader"in the whitening and brightening track.

 

Ouzhiman usessubmicron technologyfor grinding, successfullyextracting1.8%of pearl proteinand then throughbioenzyme technology，extracts as many as1437types of peptide solutionpanthenol200multiple pearl active polypeptidesAfter a complex process, it is finally freeze-dried and compressed to obtain the extremely preciousPrecious White FactorPro。

 

 

Zhenbaiyin Essencewhich combinesPrecious White FactorPro、377and glabridinthree major whitening ingredients, and is also supplemented with popular whitening and antioxidant ingredients such as sapphire essence. It can not only intercept at the source99.37%of melanin-inducing signals, but can also effectively inhibit melanin production. It also has excellent effects on improving sallow and dark skin, and skin with pigmentation. Ouzhiman Brand claims that,"according to third-party testing, after using Zhenbaiyin Essence for2weeks, skin brightness can be increased by27.3%after using for4weeks, skin pigment density can be reduced by18.52%after using for8weeks, melanin can be reduced by18.11%。"

 

Extracted from natural Ouzhiman Zhenbaiyin Essence, with"silent spring rain"a gentle approach, it protects the skin health of sensitive skin groups, and has also received unanimous recognition from this consumer group. Technological progress and user care are always the driving force behind the birth of a successful skincare product.

 

 

Efficacy Skincare: A Hundred Schools of Thought Contend

Scientific Research is Paramount

 

As long as there is discussion about"beauty"people's pursuit of skincare will never cease. In this huge market, different fields, divided based on efficacy, show product power based on scientific research strength as the core competitiveness. The establishment of technical barriers will be the battleground for competing products in different tracks. Consumers of products in this field will embrace a"scientific aesthetics"era.

 

To stand out in the era of efficacy skincare, different Brands need to show deeper concern for existing users, increase repurchase rates, increase technology and time accumulation, establish Brand image in their respective sub-tracks, carry out value output, and strengthen the emotional connection between the Brand and users. Only then can they finally break through and"achieve success"。

 

User said in the newly released "Report on2023Year's Consumer Trends in Efficacy Skincare"a comprehensive analysis of the latest development trends in efficacy skincare, helping enterprises to accumulate Brand assets and improve Brand value.