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RESEARCH REPORT

Research Report

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Q1 Down 12%? Sun protection and perfume surge 200%+ | 2023 Q1 Skincare and Makeup Review

Over 170 billion yuan in sales on Tmall, JD.com, and Douyin in the first half of the year! Douyin sees 60% growth! Beauty devices surge | 2023 H1 beauty industry review

Q1 online sales up 6.9% to 104.5 billion? Men's face cream sales surge 284%? Hanshu's Douyin sales reach 1.8 billion? A 500% increase! | 2024 Q1 Beauty Industry Review

Over 424.8 billion online! Douyin up 59%? Proya over 8 billion? TOP 60 national makeup brands over 5 billion | 2024 China Beauty Trend Report

Q3 Market Up 4.1%? Douyin Up 57%? Strong Momentum in Facial Care? Xiaohongshu's Value Stands Out | 2023 Q3 Skincare and Makeup Review

Lip Makeup Market Reaches 20 Billion? Lip Pen Sales Surge by 342%? Florasis/AKF Explosion? | 2023 Lip Makeup Report

Cleansing products break the 18 billion yuan mark! Is it the rise of domestic cleansing products? CeraVe, Fulimanpu, and Ocean Supreme leading the way?

Sunscreen sales exceed 14.4 billion! A 57% surge on Douyin? MISTINE takes the lead? Yuze, Ifidan, and UNNY compete on ingredients?

Essence oil exceeds 3.6 billion! A 121% increase on Douyin? PMPM and LAN dominate? | 2023 Essence Oil Report

Leading the new trend in sensitive skin care? Pobo is a promoter of differentiated skin care for oily and dry sensitive skin!

Douyin efficacy skin care increased by 50%? Anti-sensitivity repair increased by 140%? Strong anti-aging | 2023 Efficacy Skin Care Report

Stress Muscle Surge of 5723%? Overnight Skincare Trending? Light Medical Aesthetics and Beauty Devices Gaining Ground? | 2024 Consumer Demand Report

Douyin's white-label products are creating a craze! Dr. Wen generated 400 million GMV in six months, and Ye Haiyang's founder matrix is mastering traffic | 2024 Douyin White-Label Insight Report

Shocking! Huaxi's effective skincare raked in nearly 10 billion in 4 years? Kuadi catching up to Runbaiyan? | 2023 Runbaiyan vs. Kuadi Report

Products

PRODUCTS CENTER

Douyin efficacy skin care increased by 50%? Anti-sensitivity repair increased by 140%? Strong anti-aging | 2023 Efficacy Skin Care Report

2023

Stress Muscle Surge of 5723%? Overnight Skincare Trending? Light Medical Aesthetics and Beauty Devices Gaining Ground? | 2024 Consumer Demand Report

2023

Cleansing products break the 18 billion yuan mark! Is it the rise of domestic cleansing products? CeraVe, Fulimanpu, and Ocean Supreme leading the way?

2024

Sunscreen sales exceed 14.4 billion! A 57% surge on Douyin? MISTINE takes the lead? Yuze, Ifidan, and UNNY compete on ingredients?

2024

Essence oil exceeds 3.6 billion! A 121% increase on Douyin? PMPM and LAN dominate? | 2023 Essence Oil Report

2023

Leading the new trend in sensitive skin care? Pobo is a promoter of differentiated skin care for oily and dry sensitive skin!

In the rapidly evolving modern society, people's pace of life is constantly accelerating, and environmental pollution is becoming increasingly severe. Against this backdrop, sensitive skin is no longer an isolated phenomenon, but has become a widespread problem, attracting widespread attention. This shift has not only affected individual quality of life, but has also sparked a storm in the skincare industry. Particularly in the sub-segment of functional skincare, sensitive skin care has become the key for many Brands to open market doors, representing a rapidly expanding and rapidly growing emerging market trend.

2024

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