Focusing on Beauty and Personal Care
Gain deep insights into user reviews.
Data-Driven Brand Value Growth

NETVOICES

Focus on beauty and personal care Gain insights into customer sentiment Data-driven growth of brand value

Yu Xi Information Consulting Co., Ltd. was founded in 2016, focusing on understanding evolving consumer preferences in China and conducting brand research from the consumer’s perspective. Since our inception, we have developed a research framework anchored in the “User Voice Index” system, leveraging a scientific, objective third-party viewpoint to thoroughly analyze shifts in consumer behavior, experiences, and emotions.

To date, the “What Users Say” series has published more than 300 reports, offering a comprehensive analysis of Chinese consumers’ word-of-mouth, behaviors, and experiences regarding brands and products. Centered on the consumer, we conduct in-depth, multi‑dimensional category analyses across the beauty and personal care sectors, striving to provide brands with insightful market intelligence and strategic recommendations.

Data model

Company History

Yu Xi Information Consulting Co., Ltd. was founded in 2016, focusing on understanding evolving consumer preferences in China and dedicating itself to brand research from the consumer’s perspective.

Brand Philosophy

YuXi Consulting focuses on user word-of-mouth and leverages data to drive brand value growth.

Mission and Vision

We help brands scientifically and objectively quantify online consumer sentiment, enhance brand premium, and have become the most trusted third-party consulting firm for research on major beauty and cosmetics brands.

Data Mining System

Data Collection – Semantic Analysis – Data Mining – Data Insights

Data Source

According to users, the beauty‑category data boasts a broad range of sources and extensive coverage; its reputation metrics span all channels, while its sales data focuses on the four major e‑commerce platforms, encompassing 90% of online sites and distribution channels, ensuring that users receive comprehensive, accurate information.

Data model

Data Model

Company History

Brand Philosophy

Mission and Vision

Mission Vision

Data Mining System

Data Source

Data Sources

The user said data model.

DATA MODEL

Brand 5G model Brand 6P Strategy Recommendation Model

Glory - Brand Awareness

It conveys honor and splendor, used to describe a brand’s renown and prestige. A brand’s visibility is a key metric for gauging its market influence, and the challenge lies in enhancing its prominence through exposure across diverse channels.

Gaze - Brand Awareness

It signifies gazing and staring, reflecting consumers’ sustained attention to and interest in a brand. The importance of brand awareness encompasses both consumers’ attention toward the brand and its ability to consistently capture and hold their gaze.

Goodwill – Brand Reputation

It is typically used to describe a brand’s positive image and its level of favorability in the marketplace; the strength of a brand’s reputation directly influences consumer trust and purchasing decisions, and it outlines strategies for building and sustaining such favorability.

Gravity – Brand Demand Level

Guiding power and significance symbolize a brand’s appeal and level of demand in the market; the importance of brand demand and how to identify and meet consumer needs through market research.

Grounded – Brand Loyalty

It signifies stability and rootedness, reflecting consumers’ unwavering loyalty and deep emotional attachment to a brand. This involves examining the process by which brand loyalty is cultivated and how brands sustain long-term consumer support through high-quality products and services.

Price Pricing Strategy

Pricing Model Optimization: Analyze and refine existing pricing models to ensure alignment with market conditions and consumer expectations. Psychological Pricing: Study consumers’ perceived price thresholds and develop pricing strategies that resonate with their psychological expectations. Competitive Pricing Analysis: Conduct an in-depth analysis of competitors’ pricing to formulate a competitive pricing strategy.

Product Strategy

Pain Point Resolution: Identify and address the pain points of your own products to enhance their competitiveness. Hit Product Strategy: Develop a strategy for creating best-selling products, capitalize on market trends, and boost brand influence. Product Portfolio Optimization: Refine your product lineup to ensure it meets the diverse needs of different consumer segments.

People Consumer Strategy

Refined User Profiling: Conduct an in-depth analysis of existing user profiles to gain a more precise understanding of target consumers. Potential Consumer Analysis: Study the behaviors and preferences of potential consumers to develop strategies that appeal to them.

Promotion Marketing Strategy

Marketing Pain Point Improvement: Identify and address the pain points of existing marketing campaigns to enhance campaign effectiveness. Competitor Marketing Analysis: Compare competitors’ marketing strategies to uncover insights for learning and optimization.

Place Channel Strategy

Channel Analysis and Optimization: Evaluate the performance of existing channels, refine channel strategies, and enhance reach and efficiency. Dividend Channel Identification: Pinpoint and leverage high-potential channels in the market to amplify brand influence.

Process Experience Strategy

Service Experience Optimization: Analyze pain points in the current service experience to enhance customer satisfaction and loyalty. Competitor Benchmarking: Study exemplary service‑experience cases from leading competitors to continuously elevate our own service standards.

Why Choose Yu Xi Consulting?

WHY CHOOSE SEMANTIX CONSULTING

Since its inception, Yu Xi Consulting has been deeply rooted in the beauty and personal care sector, continuously monitoring industry sales trends and evolving consumer preferences. Leveraging its expert analytical capabilities, the company has delivered widely acclaimed reports to more than 1,000 brand clients.

We have established long-term, in-depth partnerships with numerous industry-leading companies, committed to delivering comprehensive, precise market insights that help brands stand out in an increasingly competitive landscape.