Brand Value Check Center

At the Brand Value Health Check Center, we strive to be a bridge between brands and consumers. By deeply listening and accurately analyzing consumer voices, we provide brands with comprehensive and insightful consumer insights. We utilize advanced research techniques and analytical models to help companies accurately identify potential risks and opportunities in brand building, translating consumer feedback into practical strategic recommendations. This helps brands stand out in fierce market competition, meet the diverse needs of Chinese consumers, and build long-term, stable brand loyalty.

Brand Value Checkup
Theoretical Basis: Dyke & Avie Brand Asset Management

Theoretical Basis: Dyke & Avie Brand Asset Management

Data Source: Integrated data from all online channels

Data Source: Integrated data from all online channels

Data model: 5G6P model drives brand value enhancement

Data model: 5G6P model drives brand value enhancement

Fine-grained data insights to enhance brand value

Fine-grained data insights to enhance brand value

Theoretical Basis: Dyke & Avie Brand Asset Management

We focus on consumer research and brand value analysis in the beauty industry. Based on the Daek-Avi brand asset management theory, we have constructed a unique brand value 5G6P analysis model. This model accurately portrays user profiles and reveals user needs by deeply mining user behavior data, providing enterprises with scientific and objective user sentiment and brand value insight reports. We are committed to helping enterprises grasp market dynamics in real time, fully understand user needs, continuously improve user satisfaction, and promote the continuous growth of brand value.

Data Source: Integrated data from all online channels

In today's data-driven world, we understand the importance of online data. Therefore, the user emphasizes the importance of internet data in the Chinese beauty industry, particularly sales data from e-commerce platforms like Tmall, Taobao, Douyin, and Pinduoduo, as well as omnichannel user reputation data from sources such as search engines, social media (e.g., Weibo, WeChat), vertical platforms (e.g., Xiaohongshu, Bilibili), and news, forums, and online forums. This data provides a comprehensive and rich information foundation, ensuring the accuracy and comprehensiveness of our analysis results.

Data model: 5G6P model drives brand value enhancement

We leverage our core Brand Value 5G model to conduct in-depth analysis of user feedback, suggestions, and complaints regarding our brand, products, and services. This allows us to understand user preferences, habits, needs, and purchasing motivations. Through this model, we accurately identify key challenges facing the brand and provide targeted recommendations for product, pricing, marketing, and distribution strategies. Simultaneously, we use the 5G Index model to calculate a brand index score across five dimensions: awareness, attention, demand, reputation, and loyalty. This involves quantifying brand performance using over 20 data indicators, enabling real-time monitoring of brand dynamics and tracking the gap against industry averages and competitors. Building upon this, we combine this with our extensive brand value database (covering 2000+ brands) to provide concrete, actionable 6P strategy recommendations. These recommendations directly address user pain points, identify business challenges, pinpoint core brand values, and aim to strengthen competitive advantages, enhance customer satisfaction and brand loyalty, and ultimately improve the marginal returns the brand delivers for the business.

Fine-grained data insights to enhance brand value

Through the 5G6P data model, we can not only quantify the value coordinates of the Brand, but also accurately analyze the gap between the Brand and its target competitors in specific indicators, as well as the advantages and disadvantages compared to industry standard values. We are committed to providing the Brand with concrete and actionable suggestions through refined data indicators, helping the Brand effectively enhance its value and accumulate real Brand assets. With the company of user opinions, the Brand will be able to steadily advance in the fierce market competition and achieve sustainable and healthy Brand growth.
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Shanghai Language Analysis Information Consulting Co., Ltd.

Shanghai Semantic Analysis Information Consulting Co., Ltd.

Guangzhou Language Analysis Information Consulting Co., Ltd.

Guangzhou Semantic Analysis Information Consulting Co., Ltd.

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