Consumer Needs Mining

Yuxi Consulting provides professional consumer needs mining services for companies in the beauty and personal care industry, helping clients gain a deep understanding of their target market and accurately position their products and services. Through big data analysis and in-depth consumer insights, we reveal the unperceived real needs behind market data, uncover potential growth opportunities, and provide scientific data support for product innovation and market strategies.

Consumer Needs Mining
Pain Point Identification and Opportunity Discovery

Pain Point Identification and Opportunity Discovery

Fine-grained user portrait construction

Fine-grained user portrait construction

Rigorous scientific research methods

Rigorous scientific research methods

Service Advantages

Service Advantages

Service process

Service process

Target Audience

Target Audience

Pain Point Identification and Opportunity Discovery

In-depth analysis of target consumers' behavior, preferences, and unmet needs to accurately identify market pain points and blank areas. Combining industry trends and competitor dynamics to help clients discover potential market opportunities, identify new growth points, and provide strategic direction for the enterprise.

Fine-grained user portrait construction

Employing advanced data analysis techniques, we construct multi-dimensional, precise user profiles encompassing key aspects such as demographic characteristics, consumer behavior, and interests. This helps clients gain a comprehensive understanding of their target consumers, providing data support for personalized marketing, product development, and Brand positioning.

Rigorous scientific research methods

1) Preliminary Analysis: Leverage big data to capture market trends, quickly analyze consumers' core needs for brands and products, and identify unmet pain points. 2) In-depth Exploration: Based on the preliminary analysis, set hypotheses and design precise consumer questionnaires. Through a layered questionnaire design, meticulously capture needs and pain points. 3) Comprehensive Verification: Combine big data (such as social media trends, e-commerce sales data, etc.) and small data (such as questionnaires and focus groups) for multi-dimensional cross-validation to ensure the accuracy of the conclusions. 4) Output Results: Provide a detailed market analysis report, clarifying the potential market space, including product category selection, product concept design, formulation suggestions, and product matrix planning.

Service Advantages

1) Data-driven precision analysis: Leveraging powerful data processing and analysis capabilities to ensure the objectivity and reliability of service results. 2) Deep insights: Combining quantitative and qualitative research methods to fully explore consumer potential needs and accurately grasp market trends. 3) Customized solutions: Tailoring personalized service solutions based on specific customer needs to ensure the effectiveness and efficiency of solutions. 4) Forward-looking strategic guidance: Providing actionable strategic recommendations for future business development, not only addressing current needs but also supporting long-term planning.

Service process

1) Market Research and Data Collection: In-depth collection of market data from multiple sources (social media, e-commerce platforms, industry reports, etc.). 2) Needs Analysis and Hypothesis Setting: Based on data analysis, set and verify consumer needs hypotheses. 3) Questionnaire Design and Consumer Research: Through refined questionnaire design, deeply explore consumer needs. 4) Report Output and Strategic Suggestions: Provide market opportunity suggestions and product innovation guidance based on data analysis.

Target Audience

This service is suitable for all types of brands in the beauty and personal care industry, especially those in the product development stage, market strategy adjustment period, or exploring new business growth points. Through our professional services, you will be able to accurately grasp market trends, gain deep insights into consumer needs, and thus stand out in the fiercely competitive market, achieving sustainable growth and long-term competitive advantages.
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Shanghai Language Analysis Information Consulting Co., Ltd.

Shanghai Semantic Analysis Information Consulting Co., Ltd.

Guangzhou Language Analysis Information Consulting Co., Ltd.

Guangzhou Semantic Analysis Information Consulting Co., Ltd.

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