In the rapidly evolving modern society, people's pace of life is constantly accelerating, and environmental pollution is becoming increasingly severe. Against this backdrop,sensitive skin is no longer an isolated phenomenon, but has become a widespread problem，drawing widespread attention. This shift has not only affected the quality of life of individuals, but has also set off a storm in the skincare industry. Especially in the sub-segment of functional skincare, sensitive skin care has become the key for many Brands to open the market, representing agrowing and rapidly expanding emerging market trend.

According to User Says' report last year on2023online [sensitive skin lotions/creams] consumption trend insights, we can observe a significant market phenomenon: As people deepen their understanding of scientific skincare concepts and"Ingredient Party"is on the rise,the sensitive skin market not only maintains a high growth momentum, but also shows amazing market potential.

Data reveals that from2016year77.9hundreds of millions of yuansoaring to2022year290hundreds of millions of yuan，the scale of the sensitive skin market has increased by as much as164.57%compound annual growth rate, significantly surpassing the overall growth rate of the skincare market. Even more noteworthy is that since2017year, the growth rate of the sensitive skin market has not only continued to rise, but also2019reached its peak in recent years in——growth rate surged to34.6%。

User Says' latest data further proves this trend: Sensitive skin care has seen its discussion heat on social media platforms soar to407.3ten thousandsin the past year, with a year-on-year growth rate of9.98%。More importantly, the keyword volume of differentiated skincare, which is closely related to sensitive skin care, has increased by99.3%，far exceeding the growth rate of sensitive skin care itself. This phenomenon undoubtedly reveals the market's strong pursuit of more refined and professional care.

In view of this,User Says×POBENhave jointly delved into the core needs of sensitive skin consumers and jointly released《2024year sensitive skin"differentiated skin care"scientific trend insights》report. The report aims not only to delve into the market logic behind differentiated skin care, but also to reveal the field'sfuture development trends，providing sensitive skin consumers witha more scientific and accurate care solution。This new research finding marks our entry into a new era with a deeper understanding and needs for sensitive skin care.

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Sensitive skin differentiated skin care growth99%

Dry sensitive skin, oily sensitive skin pain points and differentiated needs

In today's consumer market, with a deepening understanding of individual skin problems and increasing demands for the quality of skincare products, sensitive skin care is becoming increasingly important. Especially against the backdrop of pursuing personalized and customized care,the voice of sensitive skin differentiated skin care has soared99.3%，sufficiently showing that this concepthas been widely recognized and valued. The differentiated needs of dry sensitive skin and oily sensitive skin have become a hot topic of consumer concern，reflecting the market's desire for segmented and highly customized skincare solutions.

Users with dry sensitive skin often facedry, tight, rough, and peeling skinanditching and stingingproblems, while users with oily sensitive skin are constantly struggling withoiliness, large pores, acneandexcessive sebum secretion。According to User Says' data analysis, the volume of content on social media regarding the care of dry sensitive skin and oily sensitive skin has shown significant growth, with the volume of dry sensitive skin care increasing year-on-year by26.72%，and the volume of oily sensitive skin care increasing year-on-year by32.28%，showing the high level of attention and interaction from social media users on these issues.

Driven by such market demand,customized care solutions for dry sensitive skin and oily sensitive skin have become a hot topic in the field of sensitive skin care.Especially on Xiaohongshu and major short video platforms, there is a constant emergence of skincare methods and product recommendations for these two skin types, attracting a lot of attention and discussion. This further confirms the market's high emphasis on the need for meticulous and targeted care.

Dry and sensitive skin consumers seeklong-lasting hydration, reduced flaking, improved skin barrier, and reduced external irritation and sensitizationproducts, while oily and sensitive skin consumers pursueproducts that can control oil while maintaining skin moisture、alleviating sensitive symptoms such as redness and itchingproducts. However, although there are many products on the market that claim to be suitable for sensitive skin, there are stillover70%users who say that these products have limited effectiveness in actual use and fail to meet the dual needs of moisturizing dry and sensitive skin and controlling oil for oily and sensitive skin.

Specifically,57.83%of dry and sensitive skin users find it difficult to find products that can effectivelysolve drynessandrelieve sensitivityat the same time, while57.43%of oily and sensitive skin users find it difficult to find products that can bothcontrol oilandand soothe sensitivity. This lack of functionality and limitations not only makes it difficult for consumers with dry and sensitive and oily and sensitive skin to completely solve their skin problems, but may also cause consumer distress, anxiety, depression, and other negative emotions, which in turn affects their overall quality of life.

From the perspective of product categories and efficacy needs, dry and sensitive skin users prefer to useface creamsproducts,seeking deep moisturizing and repair; while oily and sensitive skin users tend to chooseessences and cleansersproducts toachieve effective oil control and cleansing. In terms of efficacy, although both emphasize the importance of hydration, dry and sensitive skin focuses more on skinrepair and nourishmentwhile oily and sensitive skin pays more attention tooil control and repair. In terms of skincare experience, dry and sensitive skin emphasizessoftness and non-tightnesswhile oily and sensitive skin focuses more onfreshness and non-greasiness. These differentiated needs not only reflect the market's segmentation trend but also guide skincare brands and R&D teams in the direction of new product development.

"Dry+Sensitive&Oily+Sensitive"Pain Points

Current sensitive skin care is difficult to solve

According to the user's data from the "Sensitive Skin Sub-type Care Needs Survey," among sensitive skin users,over 40% of respondents identified themselves as having oily sensitive skinwhilethe proportion of people with dry sensitive skin follows closely behind,33%。混合性敏感肤质的比例亦不容忽视，占据28%。

The proportion of sensitive combination skin is also noteworthy,84.94%of dry and sensitive skin users and87.13%of oily and sensitive skin users have realized the need tochoose targeted skincare products according to their sensitive skin type. However, existing skincare products for sensitive skin on the market have failed to fundamentally solve their skin problems. As high as78.31%of dry and sensitive skin users said that the sensitive skin care products they currently purchase do not fit well with dry and sensitive skin for targeted solutions; while52.48%of oily and sensitive skin users also believe that the currently purchased sensitive skin-specific skincare products have not solved their skin problems.

Sensitive skin users are mainly concentrated in the25to34age group, with most living in northern Chinese cities. Female users account forwhile male users account for76%. It is worth mentioning that there are24%users who are positive about sensitive skin sub-type care products, among whom89%of users expressed a very positive attitude towards such products.51%Through in-depth exploration, we found that

of dry and sensitive skin users believe that dry and sensitive skin problems are mainly caused by environmental factors. In addition, spontaneous sensitivity and chemical sensitivity are also considered to be the main causes of dry and sensitive skin.67%Under these influencing factors,

of dry and sensitive skin users believe thatover50%seasonal changesandskincare routines that are not suitable for their skin type不适合肤质的护肤程序These are the core factors leading to dry and sensitive skin. These two factors are almost the common causes of dry sensitive and oily sensitive skin problems, not only highlighting the importance of correctly identifying skin type and taking corresponding care measures, but also highlighting the urgent need and necessity of differentiated skin care for sensitive skin.

In addition,59%oily sensitive skin users indicated that oily sensitive skin problems are also mainly caused by environmental factors, followed by spontaneous sensitivity. The main reason for the formation of oily sensitive skin isinappropriate skincare habits (54.46%)staying up late and unhealthy diet(53.47%)andusing skincare products unsuitable for the skin type (51.49%)). This data indirectly shows that in addition to unavoidable environmental factors, the burden on the skin caused by inappropriate product selection is equally significant.

Whether it is to solve the problem of dry sensitive skin"Dry+Sensitive"or the problem of oily sensitive skin"Oily+Sensitive"it urgently needs morerefined and personalizedcare strategies and product solutions. However, in the face of"Dry+Sensitive"or"Oily+Sensitive"skin problems, most sensitive skin care products on the market stilllack sufficient targetingmaking it necessary for sensitive skin users tomake judgments based on their own skin type (dry or oily)。

Research data shows that more than half of dry sensitive skin users prefer products that cansimultaneously solve dryness and sensitivity problemsAt the same time, oily sensitive skin users are more inclined towardsproducts for oily skinand that cansimultaneously solve"Oily+Sensitive"problems, reflecting consumers' strong desire for product diversity and personalization.

The sensitive skin market has huge development potential, but it also requires skincare Brandsto continuously innovate, closely follow consumer needs, and strengthen education and communicationto provide more accurate and effective solutions to help consumers solve"Dry+Sensitive"or"Oily+Sensitive"skin problems, and thus win market favor and consumer trust.

BoBen is deeply engaged in scientific research, tackling sensitive skin

differentiated skin care leading Brand

The sensitive skin care field is at a critical turning point. Faced with the growing consumer demand for personalized and efficient care, the market's desire for high-quality, targeted skincare products is also heating up.With keen market insight and continuous product innovation, the BoBen Brand has successfully seized this opportunity, providing consumers with truly effective solutions.BoBen's research reveals that due to the combination of factors such as excessive skin care, environmental pollution, unhealthy lifestyle habits, and life pressures, the number of people with sensitive skin is showing a significant upward trend.

BoBen provides more refined and professional solutions for consumers with different skin types, different degrees of sensitivity, and different care scenarios. Asthe first Chinese Brand to receive Sullivan certification for dry, sensitive, and oily sensitive skin careBoBen's outstanding performance in product R&D is self-evident. Throughin-depth research and exclusive extraction technology of ectoine, BoBen has achieved the highest quality standard in the Chinese marketAt the same time, the company'sReEctoPropatent technologyfurther enhances the product's soothing and repairing effect.

BoBen knows that true sensitive skin care is not just about providing the right products, but a comprehensive management process that involves lifestyle habits, diet, and environmental adaptation. Therefore, BoBen provides multi-channel education,providing consumers with comprehensive skincare and lifestyle adviceto help them fundamentally improve their skin quality and enhance their quality of life.

BoBen continuously optimizes product formulations, is committed to using safer and gentler ingredients, while ensuring the sensory experience and efficacy of products, thereby improving customer satisfaction and loyalty. BoBen's Brand spirit lies inproviding the most caring and professional care solutions for every consumer with sensitive skinAll these achievements are based on a deep understanding of consumer needs, the pursuit of scientific research, and relentless efforts in technological innovation.

In the face of the continuous improvement and refinement of sensitive skin care needs, the market's demand for skincare products with stronger functions and more obvious effects is becoming increasingly urgent. This requires Brands and R&D teams not only todeeply research the different types and needs of sensitive skinbut also inproduct developmentskincare routines that are not suitable for their skin typemarket marketingto make more refined and personalized adjustments to accurately meet the needs of consumers.

In the face of the rapid growth of the sensitive skin care market and the continuous upgrading of consumer demand, Brands use more scientific and precise methods to develop products. First,deeply understand the physiological mechanisms of sensitive skin and the influence of environmental factorsThrough precise ingredient selection and matching, developing products that can provide sufficient moisturizing and repair for dry sensitive skin, and effective oil control and deep cleansing for oily sensitive skin is crucial. At the same time,Employing gentle yet effective active ingredients to minimize the risk of potential irritationis key to designing skincare products for sensitive skin.

Considering individual differences, Pobben conducts targeted research and development based on the different needs of dry and oily sensitive skin, launching products to meet the needs of different skin types. For example, Pobben's toner and lotion set includesa Hyaluronic Acid toner and lotion set suitable for dry sensitive skin,6DHyaluronic Acid toner and lotion setskincare routines that are not suitable for their skin typeand a Curcumin toner and lotion set suitable for oily sensitive skinSimilarly,Pobben's Ektoin Soothing Care Creamalso has corresponding versions for different skin types. This differentiated strategy not only helps consumers solve skin problems more effectively, but also enhances the Brand's market competitiveness and consumer satisfaction.

In terms of marketing and communication strategies, Pobben makes full use of social media platforms,leveragingKOLsand users' genuine feedback to enhance product credibility and appeal. Through educational marketing, Pobben helps consumers understand the care knowledge of sensitive skin, improves their skincare awareness and ability, and establishes deep trust and loyalty between the Brand and consumers.

Finally, in the face of the rapid growth of the sensitive skin care market and the continuous upgrading of consumer needs, Pobben continues to conduct market research and product innovation,working closely with dermatologists and skincare expertsto ensure not only thescientific nature and safetyof its products, but also to establish a professional and reliable Brand image in the minds of consumers. By comprehensively applying these strategies, Pobben better meets the personalized needs of sensitive skin consumers, leads market trends, and promotes the healthy and sustainable development of the skincare industry.

Every step of Pobben's developmentreflects its dedication to sensitive skin care and the results of a deep understanding of consumer needs. With its strong technological strength and continuously improving innovation capabilities, Pobben is gradually realizing its vision of becoming a pioneer and leader in the sensitive skin care field, providing consumers with more scientific, meticulous, and personalized care solutions,driving progress and innovation in the entire skincare industry.