Focus On Beauty And Personal Care
Insight Into User Reputation
Data Driven Brand Value Growth
Focus On Beauty And Personal Care
Insight Into User Reputation
Data Driven Brand Value Growth
NETVOICES
Focus on Beauty Makeup Insight into user reputation Data-driven brand value growth
Founded in 2016, Language Analysis Information Consulting Co., Ltd. focuses on insight into the changing tendencies of Chinese consumers and is committed to brand research from a consumer perspective. Since its establishment, we have built a research model based on the user index system to analyze consumer behavior, experience and emotional changes with the help of a scientific and objective third-party perspective.
Up to now, more than 200 reports have been published in the "user talk" series, which comprehensively studies the reputation, behavior and experience of Chinese consumers on brands and products. With consumers as the core, we carry out in-depth multi-dimensional category analysis in the field of beauty and personal care, and are committed to providing insightful market insights and strategic suggestions for brands.
Data Model
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Company History
Language Analysis Information Consulting Co., Ltd. was established in 2016, focusing on insights into the changing tendencies of Chinese consumers and dedicated to conducting brand research from a consumer perspective.
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Brand Philosophy
Language analysis consulting, focusing on user reputation, data-driven brand value growth.
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Mission Vision
To help brands scientifically and objectively quantify Internet user reputation, improve brand premium, and become the most reliable third-party consulting service agency for the study of big beauty consumer brands.
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Data Sources
The user mentioned that the beauty database has a wide range of data sources and coverage, with word-of-mouth data covering all channels, and sales data focusing on the four major e-commerce platforms, covering 90% of the sites and channels on the entire network, ensuring comprehensive and accurate information for users.
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Users say the data model
DATA MODEL
Grounded-Brand Loyalty
Expresses glory and brilliance, which is used to describe the well-known and prominent brand; brand awareness is a key indicator to measure its market influence, how to improve the visibility of the brand through various channels of exposure.
Gaze-品牌关注度
It means watching and gazing, which represents consumers' continuous attention and interest in the brand; the importance of brand attention includes consumers' attention to the brand and the ability of the brand to continuously attract attention.
Goodwill-品牌美誉度
It is often used to describe the positive image of a brand and its favorability in the market; the level of brand reputation directly affects consumer trust and purchase decisions, and describes strategies for establishing and maintaining favorability.
Gravity-品牌需求度
Refers to gravity and importance, symbolizing the attractiveness and demand of the brand in the market; the importance of brand demand and how to determine and meet consumer demand through market research.
Grounded-Brand Loyalty
It means solid and rooted, indicating consumers' firm loyalty and deep emotion to the brand; studying the process of building brand loyalty and how brands maintain long-term support of consumers through high-quality products and services.
Price pricing strategy
Pricing model optimization: Analyze and optimize existing pricing models to ensure they match market and consumer expectations. Psychological pricing: to study the psychological price of consumers and to develop pricing strategies that meet their psychological expectations. Competitive pricing analysis: in-depth analysis of industry competition pricing, the development of competitive pricing strategy.
Product Product Strategy
Pain point solving: Identify and solve the pain points of your own products to improve product competitiveness. Explosive strategy: develop explosive product strategy, seize the market hot spots, improve brand influence. Product portfolio optimization: Optimize the product portfolio to ensure that the needs of different consumer groups are met.
People Consumer Strategy
User portrait refinement: in-depth analysis of existing user portraits, more accurate grasp of the target consumers. Potential consumer analysis: study the behavioral preferences of potential consumers and develop strategies to attract them.
Promotion marketing strategy
Marketing pain point improvement: Identify and solve the pain points of existing marketing activities to improve marketing effectiveness. Marketing analysis of competing products: compare the marketing strategies of competing products and explore points that can be used for reference and optimization.
Place Channel Strategy
Channel analysis optimization: analyze the effect of existing channels, optimize channel strategy, improve coverage and efficiency. Dividend channel mining: identify and use the dividend channels in the market to expand brand influence.
Process Experience Strategy
Service experience optimization: analyze the pain points of existing service experience and improve customer satisfaction and loyalty. Experience reference of competitive products: learn from the service experience cases of excellent competitive products and continuously improve their service level.
Why Choose Language Analysis Consulting
WHY CHOOSE SEMANTIX CONSULTING
Since its establishment, Language Analysis Consulting has been deeply engaged in the field of beauty and personal care, tracking industry sales data and user changes in real time. With its professional analysis ability, it has provided widely recognized reports to more than 1000 brand customers.
We have established in-depth annual cooperative relationships with many leading companies, and are committed to providing customers with comprehensive and accurate market insights to help brands stand out from the competition.
7 years of industry data monitoring and research
The 70-issue user said that the most popular user is patriotic makeup list.
200 users say exclusive report
1000 + Co-brand
Cooperative Brand
Shanghai Language Analysis Information Consulting Co., Ltd.
Shanghai Semantic Analysis Information Consulting Co., Ltd.
Guangzhou Language Analysis Information Consulting Co., Ltd.
Guangzhou Semantic Analysis Information Consulting Co., Ltd.
Skin Care Bear: 18122409942
Custom Bear: 18922310451
Business Bear: 18924070665
Word of Mouth Bear: 13585915164
Data Bear: 15901663558
No.30 Huaxia Road, Tianhe District, Guangzhou 2310
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